is a Brand?
You may have a name, you probably
have a logo, but do you understand that every channel of your
product is an extension of your identity?
Your printed materials, business
card, emails and web site should reflect your overall image
and distinguish you within your marketplace. People trust
a strong brand identity because it reflects that a company
stands behind their product or service. Your brand should communicate
what your organization represents and what it has to offer.
Your logo should
graphically and visually represent the identity and the core
values your organization and reinforce the unique
features and characteristics of your organization.
Along with your logo stands
marketing materials, which should completely
reflect your brand in the same light. Rules are set regarding
color, font, placement and usage of your brand elements (logo,
tag line) ensuring consistency across all visual and verbal